Is your business floating in a cryogenic tank, waiting for something to happen before it can awaken to its full potential?
If you have an incredible product, great web design, and a team of outstanding professionals churning the gears, yet your business is still flat, you may be suffering from stagnation.
You may want to go into hibernation until everything sorts itself out, but that’s not what movers and shakers do. Success seeks opportunity and creates luck. Successful entrepreneurs don’t wait for it to “happen.”
You can look at your business plan, perfect your pricing strategy, and compare your best product to your biggest competitor to look for clues contributing to miserable or flat-lining sales, but you may be experiencing negligible business growth simply because you need to optimize your conversions.
If you don’t want to blend in with every other business out there – and there are 28 million businesses in the U.S. alone – then you need to either become a conversion optimization expert or call on one to help you.
Even if you have a brick-and-mortar store, we live in a world of Internet commerce. There’s no going back.
This means that you need to turn as many people that visit your website or App into a customer as possible, and to take a specific action on your pages. In other words, you’ve got to be a conversion rate optimization (CRO) god.
What good is tons of traffic to your site if it isn’t converting? That’s why you are in business, right? Even if you’re not entirely in it for the money (but let’s be honest with ourselves, most of us are), there are other reasons to convert traffic.
You want your service, your goods, or your ideas to uplift another human being on this planet, and give them something good that will change their lives for the better. Maybe that’s just one perfectly delicious bite of pizza or it’s a week-long seminar on creating a good sales strategy – it doesn’t really matter.
CRO is imperative for your success. It’s imperative to convert an idea into a movement or a simple service into a new industry standard.
And once you’ve kicked the tires on your CRO plan and you wake up the machine it can start churning out new customers (not just site visitors) like clock-work.
If you’re reading this now, you understand that your business success last year doesn’t ensure future, enduring success as you move forward.
You need to constantly up your game to stay competitive and viable in the world today, but that’s where we come in at Second Screw.
65 Percent of Mobile Users Made a Purchase in the Last 6 Months
A conversion is just a sale. The first way to make more sales is to put your product or service in front of an audience that is looking for what you offer.
The easiest way to do that is by targeting your conversion plan toward mobile devices.
If you aren’t loading quickly, and mobile-friendly, you are killing your conversion rate and there’s no easy way to resuscitate it until this is fixed.
Just how big is the global market share on mobile devices?
Samsung, Apple, and Sony are leading in market share, but more importantly, everyone is on their mobile device searching the web. People in countries that don’t even have bank accounts or electricity still have a mobile device that can easily connect to the Internet.
Image credit: Visual.ly
Statista states that mobile internet traffic is getting 51.2 percent of all traffic, while social media sucks up 21% of the total minutes that people are browsing.
This should tell you 2 things.
Essentially, if you’re in business, you need to be an e-commerce business – even if you’re just selling pizza slices.
62% of smartphone users have made a purchase using their mobile device in the last 6 months. Your business needs to be in front of all these people.
Let us make this too simple to miss.
Without ever spending more money on Google AdWords, practicing targeted SEO, upgrading your web design, introducing new or better products, or even hiring a squad of salespeople, you can increase your sales. Increase your conversion rate just 20% and you’ll be raking in the dollars.
That’s what Walmart did. This may even be the real reason why they can boost their worker’s wages, aside from tax breaks given by the government.
Walmart is even creeping up to Amazon’s quarterly sales’ returns in e-commerce simply by increasing their conversion rate – and here’s a hint. They did it with a mobile-first plan.
Slow Load Times are Hurting Your Conversion Rate
Walmart’s web design changes also boosted loading times on mobile devices by 35%. Just as a little marketing aside – do you know how long it takes someone to talk themselves out of a decision to purchase a product, or do just about anything?
Less than 5 seconds.
This means that every extra second your site takes to load, another customer could be lost.
To become a conversion optimization God, you need speed. Really, you need speed. (Did we convey that with enough emphasis?)
Surveys conducted by Akamai years ago discovered that most web users expect a site to load in 2 seconds or less and they will abandon a site that takes longer to load. You can imagine what people expect now when most information can be gotten in near real-time.
WordPress sites and the Google Analytics plugin by Yoast incorporates Site Speed features also.
Make it Easier for Your Potential Customers
Little things can make or break your conversion rates too. For instance:
A targeted Google ad for Uber might just have the words: “Drive When You Want Earn What You Need – Uber.”
Image credit: Giving Assistance
There are hundreds of more ways you can make the user experience easier, and these all boost your conversion success.
Make sure your pages load quickly, you are mobile-friendly, and that you employ as many possible hacks to make landing on your page easy so that you can convert like a machine.
One great way to see where your site is halting sales is to have a few close friends navigate it as if they are going to purchase one of your products and give you feedback on how easy and intuitive the process is, or how and why they may have wanted to click away to a competitor’s site.
You can also test this for yourself with these tips and tricks in mind, and then apply changes as you discover pain-points.
If you feel as though page optimization, SEO, web design, and conversion optimization are all just too much to handle, we’ve got you covered at Second Crew. This is our passion, and we’d love to help you focus on other aspects of your business, while we create great conversion on your site for you.