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Strategize & Set Campaign Goals

While the long-term goals of your campaign may stay well-defined, the best-run paid search campaigns continually make short-term adjustments to strategy. This allows us to capitalize on seasonality, changing business metrics, and the fluidity of the marketplace. As part of the SCORE Method, your PPC strategy will follow suit.

  • Define Goals Based On Budget, Success Metrics, & Risk Tolerance
  • Identify Your Competitive Advantages To Be Highlighted
  • Make Note Of Promotions, Sales, & Special Offers
  • Anticipate Trends, Seasonality, & Changes In The Industry
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Create New Revenue Opportunities

As your overall campaign strategy is defined and adapted, new opportunities to expand your campaign and create new revenue will emerge. In this phase, a wide net is cast to discover the most lucrative new avenues to explore in your paid search campaign.

  • Build Out A List Of New Keywords To Capture Relevant Traffic
  • Associate Keywords With Compelling Calls To Action
  • Make The Campaigns User-Friendly & Highly Segmented
  • Set Up Proper Conversion Tracking To Make Leads Attributable
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Research, Hypothesize, & Test

The “Optimize” phase of SecondCrew is all about ROI. Strategy has been adapted, new revenue opportunities have been discovered, and now we work to extract the most value for every dollar spent in your paid search campaign.

  • Flexible, Custom Reporting
  • Access To Exclusive AdWords Beta Opportunities
  • Detailed Human Analysis & Custom Consulting
  • Geotargeting & Dayparting Analysis
  • Regular Exploration Of New Markets & Mediums
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Expand Into New Markets & Mediums

The one commonality between all paid search campaigns is that both the marketplace and the technology are constantly evolving. Instead of allowing even high-performing campaigns to coast, at Wpromote we relentlessly look to identify opportunities to drive business through new channels. Each new opportunity is subjected to SecondCrew Method to bring your campaign to new heights.

  • Port Successful AdWords Campaigns Into Bing Ads
  • Develop A Facebook Campaign To Complement Paid Search Campaigns
  • Take Advantage Of The Mobile Search & Display Networks
  • Build Out A Highly Segmented Display Campaign
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