SecondCrew Method is the secret to how we create more value for our clients each and every day. It involves a cycle of strategy, testing, and optimization to continuously find new ways to improve campaigns and avoid hitting the “plateaus” commonly associated with ongoing marketing efforts. Accentuate the positive, eliminate the negative, and leave no stone unturned while searching for new opportunities: that’s the SecondCrewMethod.
While the long-term goals of your campaign may stay well-defined, the best-run paid search campaigns continually make short-term adjustments to strategy. This allows us to capitalize on seasonality, changing business metrics, and the fluidity of the marketplace. As part of the SCORE Method, your PPC strategy will follow suit.
As your overall campaign strategy is defined and adapted, new opportunities to expand your campaign and create new revenue will emerge. In this phase, a wide net is cast to discover the most lucrative new avenues to explore in your paid search campaign.
The “Optimize” phase of SecondCrew is all about ROI. Strategy has been adapted, new revenue opportunities have been discovered, and now we work to extract the most value for every dollar spent in your paid search campaign.
The one commonality between all paid search campaigns is that both the marketplace and the technology are constantly evolving. Instead of allowing even high-performing campaigns to coast, at Wpromote we relentlessly look to identify opportunities to drive business through new channels. Each new opportunity is subjected to SecondCrew Method to bring your campaign to new heights.